1. Provide solutions to premature skin aging and skin imperfections
2. Respect the health of the skin barrier, its microbiome, skin cells and the human body as a complex, self-regulating organism
3. Improve skin health without ever damaging, sensitizing or irritating it
4. Respect the microbiomes of the skin and intestine
5. Create the highest quality, highest performance formulas suitable for use by our own families
6. Use botanical active ingredients and offer products that are at least 96% natural in origin
7. Use Skin Diligent's natural preservative systems, never phenoxyethanol or parabens
8. Certify that all our skin care products are free of estrogen-type endocrine disruptors
9. Strengthen and stimulate the body from the inside to restore the balance of the skin (using food supplements) based on the latest scientific discoveries in nutrition
10. To be an ever more human, more ethical, safer and more sustainable brand.